Adventures in Prednisonia

In reality, the title of this blog should be Adventures in Prednisone instead of the obvious C-Different, since the nature of my blog is changing to reflect the presence of C-Diff in my body, but also the impact prednisone has had on my mind.

Since I started this treatment, the prednisone has done some weird stuff to my though processes.  Notions that I would never entertain long enough to give an opportunity to actually develop are coming in at a hyper frantic rate, and the internal review processes, usually responsible to separate the good ideas from the bad isn't working at all.

So all the crazy ideas I concoct tend to come out. Something they never did before... I'm posting pointed questions to Facebook, looking for feedback, insight and projections from friends and colleagues.

Here's the question
" When do you think major networks will begin to air adds featuring openly gay couples in prime time?'

Case in point, I saw a car commercial in which a young couple was purchasing a car.  Typical ad, nothing special. Then it struck me how the world might react to the same commercial featuring a gay or lesbian were to air in prime time on a major network.

What would be the impact on the network(s) airing the ad?
What would be the impact of the brand?
Would there be boycotts and backlash?
What would be the long term impact on the brand?

Advertisements already soft sell to GLBTQ audiences, but they haven't normalized the concepts of reaching out to this specific audience and aren't brave enough yet to deal with what could be explosive feedback.

So what company would it be?

What product?

How can they develop ads for one  audience without offending other audiences? 

It'll be a fine line, and I'm sure it will start as a simply quick ad to test the water.  Perhaps two men holding hands as they walk away from a scene or sharing a kiss as the moment fades.  I'm not suggesting shampoo ads which show two fellows in the shower together, laughing, frolicking, and making out, but this is an issue we'll be facing in what I feel will be the near future.